Boosting Your Online Presence with Monthly SEO

Whether you run a small organisation, a local business, or a multinational corporation, Search Engine Optimisation (SEO) plays a pivotal role in attracting potential customers and skyrocketing your brand's visibility. One of the most effective strategies is making sure you have an effective monthly SEO plan. Good SEO is not as easy as setting and forgetting. It is vital that you are constantly monitoring and refining your SEO efforts in order to get the best results for your digital channels. Let's dive deep into this approach and explore how it can transform your digital channels for the better.

The Key Pillars of SEO: Laying the Foundation for Success

It's essential to understand the key pillars that form the foundation of SEO. These pillars will help guide your monthly SEO strategy.

Technical SEO: Behind the scenes, technical SEO involves optimising your website's structure, making it easily accessible to search engines. It includes tasks such as enhancing site speed, ensuring mobile-friendliness, and implementing structured data.
Content: The phrase "content is king" holds more truth than ever in the digital age. High-quality, relevant, and engaging content acts as the lifeblood of your website, attracting visitors and keeping them coming back for more. Regularly publishing captivating articles, videos, and infographics not only satisfies your audience's hunger for information but also establishes your website as an authoritative source in your niche.
On-Site Optimisation: This pillar involves strategically incorporating target keywords into your website's pages, titles, and meta descriptions. Properly structured and optimised on-site elements provide search engines with a clear understanding of your website's focus, making it more likely to appear in relevant search results.
Off-Site SEO: Off-site SEO involves earning quality backlinks from other reputable websites. These backlinks act as a vote of confidence from other digital entities, signalling to search engines that your website is worthy of attention and should be ranked higher in search results.

What is Included in Monthly SEO?

At Somar Digital, we believe in continuous improvement and consistent monitoring. Our first step is completing a thorough SEO Audit of your site. Once we clearly understand your site’s SEO, we recommend the best way to improve your SEO.

Monthly SEO is not a one-size-fits-all approach; rather, it's a bespoke strategy tailored to suit your unique needs and goals. The initial SEO Audit we complete forms the basis for crafting a custom roadmap that navigates your website towards performing the way you want it to.

Examples of the types of improvements we recommend include:

Resolve Site Health Issues: Enhancing your current site health score to at least 80%, with the goal of reaching 90% in the longer term. This can be achieved by addressing issues including:
- Resolving all detected broken internal and external links
- Correcting and eliminating instances of duplicate content
- Addressing any identified redirect chains for smoother site navigation
- Implementing appropriate canonical links to manage duplicate content and improve indexing
Optimise On-Page Elements: Optimise key on-page elements to enhance page relevance and improve SERP rankings. This includes:
- Crafting compelling, keyword-optimised title tags and meta descriptions
- Ensuring appropriate use of header tags for content structure and readability
- Implementing structured data (Schema Markup(external link)) for enhanced SERP listings and improved CTR
Speed improvements: Significant speed improvements can be made to provide a better user experience. Quick wins can be achieved by optimising and deferring offscreen images.
XML Sitemap and Robots.txt(external link): These are the cornerstones of best practice technical SEO. We recommend implementing both to efficiently communicate to the crawlers which are the most important sections of the website.
Local SEO: We recommend utilising the Google Business Profile to engage with the end user, enhancing the public's trust and increasing the likelihood that positive reviews will be left on the profile in the future.

Post-implementation of these improvements, we continue to monitor your site's performance and make data-driven adjustments to the monthly SEO strategy as required, ensuring that your website continues to grow its online presence and effectively reach and support its target audience.

Benefits of Monthly SEO Services

Now that we've seen how monthly SEO operates let's take a data-driven approach to explore its many benefits:

Brings Organic Search Traffic to Your Website: Organic search traffic is like a steady stream of potential customers flowing directly to your digital doorstep. By consistently optimising your website for relevant keywords, monthly SEO ensures that search engines recognise your website's value and direct users searching for related topics your way.
Generates Leads Cost-Effectively: Imagine a sales team working tirelessly around the clock, bringing in leads without breaking a sweat. Well, that's the power of monthly SEO. Once your website starts ranking higher in search results, it acts as a powerful lead-generation machine, attracting potential customers who are already interested in what you have to offer.
Increases Brand Awareness: Your brand deserves the spotlight, and a monthly SEO strategy puts it front and centre. As your website climbs up the search engine ladder, more and more people become familiar with your brand, increasing its visibility and credibility in the digital landscape.
Gets You Ahead of the Competition: Monthly SEO gives you a competitive edge by helping your website outperform rivals in search results. When users see your website at the top of the list, they're more likely to click on it, compared with your competitors.
Optimises Your Website for Mobile Users: Having a mobile-optimised website is paramount. Monthly SEO ensures that your website is not only visually appealing on mobile devices but also loads quickly and functions flawlessly, providing a seamless user experience.
Builds Trust: By consistently providing valuable content, earning backlinks, and ranking higher in search results, monthly SEO establishes your website as a trustworthy source, fostering a loyal and engaged audience.

Conclusion: Embark on Your Monthly SEO Journey

Having a strong monthly SEO plan(external link) can revolutionise your online presence. Embracing the power of monthly SEO can take you from the shadows of obscurity to the top of Google search results.

So, take that first step and embark on your monthly SEO journey. At Somar Digital we can help you craft a custom strategy, and embrace the multitude of benefits that monthly SEO has to offer.

Enquire about a free consultation

Monthly SEO refers to an ongoing and continuous approach to Search Engine Optimisation. Unlike one-off SEO efforts, monthly SEO is a long-term strategy that involves consistent optimisation, monitoring, and fine-tuning of a website to improve its visibility and rankings in search engine results. It includes various activities such as content creation, keyword research, technical improvements, and off-site link building. By investing in monthly SEO, businesses can maintain a competitive edge in the ever-changing digital landscape and attract a steady stream of organic traffic to their websites.

The cost of monthly SEO services can vary depending on several factors, including the scope of work, the size of the website, the competitiveness of the industry, and the expertise of the SEO agency or specialist. On average, monthly SEO services can range from a few hundred to several thousand dollars per month. It's important to consider the potential return on investment (ROI) when evaluating the cost, as effective SEO can significantly boost website traffic, lead generation, and revenue, making it a worthwhile investment for many businesses.

Yes, SEO is an ongoing process that requires continuous effort and attention. Search engines frequently update their algorithms, and competitors are always vying for higher rankings. As a result, maintaining and improving search visibility necessitates regular optimisation and updates. Monthly SEO allows businesses to stay ahead of the competition, adapt to changing trends, and ensure their website remains relevant and visible to their target audience.

The cost of SEO in New Zealand, as in any country, can vary based on several factors, such as the level of competition in the industry, the size and complexity of the website, and the specific SEO services required. Generally, SEO prices in New Zealand may range from a few hundred to several thousand New Zealand dollars per month. It is essential to partner with a reputable and experienced SEO provider who can offer tailored solutions that align with your budget and business objectives.

While it is possible to perform some basic SEO tasks without paying for professional services, achieving significant and sustainable results typically requires expertise and resources that go beyond free options. DIY SEO can involve keyword research, on-site optimisation, and content creation, but it may lack the in-depth analysis, technical expertise, and off-site link-building capabilities that professional SEO services offer. For businesses serious about improving their online presence, investing in professional SEO is often the most effective and efficient approach.

Investing in SEO is a strategic decision that can yield substantial benefits for businesses looking to thrive in the digital landscape. By paying for SEO services, you gain access to the expertise of professionals who understand the complexities of search engine algorithms, user behaviour, and industry trends. A well-executed SEO strategy can lead to increased organic traffic, higher search rankings, improved brand visibility, and a higher return on investment (ROI) over time, making it a worthwhile investment for businesses aiming to expand their online presence and reach.

The number of hours required for monthly SEO depends on the size of the website, the level of competition in the industry, and the scope of work involved. Typically, professional SEO agencies or specialists dedicate anywhere from a few hours to several dozen hours per month to implement and manage an effective SEO strategy. This includes tasks such as content creation, keyword research, technical optimisation, link building, and performance monitoring. The ongoing nature of monthly SEO ensures that efforts are consistently directed towards maintaining and improving the website's search visibility.

The duration for which you should invest in SEO depends on your business goals, the level of competition in your industry, and the current state of your website's online presence. SEO is not a quick-fix solution; it's a continuous process that requires time to yield sustainable results. While some improvements can be seen in a few months, achieving higher rankings and maintaining them usually takes longer. It's recommended to view SEO as a long-term strategy and commit to it for at least six to twelve months to witness significant growth and ROI. However, each business is unique, and the ideal duration for SEO investment should be discussed with your chosen SEO provider based on your specific circumstances.

by Somar Digital

SEO