SEO | SEM Specialist

Somar Digital is no ordinary agency!

Established 16 years ago, Somar Digital is a proven and trusted supplier agency for Not for Profits, Government Agencies, Crown entities and the Private Sector.

We have extensive experience and a huge passion for working with and for organisations that genuinely want to add value, support and help New Zealand communities. Clients such as Cancer Society NZ, Citizens Advice Bureau, Plunket NZ, Women’s Refuge, Save the Children and Metlink all choose to work with us because of our high care factor.

These are all high profile, high stake clients, where they rely on Somar Digital's unparalleled service to consistently deliver, maintain and support their website assets, providing seamless customer and digital experiences and best practice accessibility standards which are built around a mobile first approach.

As such, we are looking for a very special person to join our team as a SEO/SEM Specialist.

What's important to us?

First and foremost, we’re looking for someone who’s not only highly skilled but also a genuinely great person. You’ll bring a high level of care to everything you do—professionally and personally—and thrive in a collaborative, client-focused environment.

As our SEO/SEM Specialist, you’ll be responsible for delivering cutting-edge SEO strategies and SEM solutions that exceed client expectations. You’ll stay ahead of the curve on trends in digital advertising, championing the importance of SEO both internally and externally.

Ideally coming from a fast paced Agency background, you’ll have a great work ethic with very much a ‘can do – wanna do’ attitude, with the ability to roll your sleeves up and get things done, to a high standard. Whilst we strongly support a work life balance, we also want people who are willing to go above and beyond when required.

You are able to think on your feet and find creative solutions. You’ll be accurate and driven but at the same time flexible and nimble. You show genuine care for the welfare of others, especially our clients and their customers.

We’re looking for that special someone with a passion for SEO/SEM; someone who has a willingness to delight our customers with their expertise, creativity and communication skills.

What You’ll Be Doing

Search Engine Optimisation (SEO)

  • Conduct detailed SEO audits and develop effective strategies.
  • Stay ahead of search engine requirements to ensure our clients are leaders in SERPs.
  • Use SEO tools to create and refine keyword strategies.
  • Collaborate with Somar’s design team & developers, and guide clients during agile sprints to optimise website builds for best practice SEO.
  • Set up and manage website analytics, ensuring data-driven decision-making.
  • Provide regular internal and external SEO performance reports.

Search Engine Marketing (SEM)

  • Manage PPC campaigns, ensuring best practices, maximising ROI, and maintaining clear communication with clients to align strategies with their objectives.
  • Plan, direct, and execute campaigns, optimising content, keywords, landing pages, and ads while proactively managing client expectations and delivering regular updates.
  • Monitor website traffic and user behaviour, interpreting insights from Google Analytics and other tools, and presenting actionable recommendations to clients.
  • Develop and assess campaign goals, adjusting strategies to meet targets and ensuring clients are informed and engaged throughout the process.
  • Stay on top of trends and insights in digital marketing to ensure our clients’ campaigns remain innovative, effective, and competitive.

What We’re Looking For

  • A self-starter: You’re proactive, organised, and thrive in a fast-paced environment.
  • A team player: You care about your colleagues, clients, and their customers, always striving to create positive outcomes.
  • A natural leader: You inspire those around you and maintain a calm, solutions-focused approach.
  • A multitasker: You’re confident managing multiple projects and meeting deadlines without compromising quality.
  • A results-driven expert: You’re comfortable hitting revenue targets and delivering measurable results.

The Ideal Candidate Will Have

  • Proven experience in SEO and SEM, ideally in a fast-paced agency environment.
  • A track record of running successful digital marketing campaigns.
  • Proven ability to build and maintain strong client relationships, ensuring clear communication, trust, and alignment with their goals and expectations.
  • Expertise in tools like Google Ads, LinkedIn Ads, Google Analytics, SEMRush, Ahrefs (or equivalent).
  • Strong analytical skills, with the ability to translate data into actionable insights.

What's in it for you to come work with us here at Somar Digital?

You’ll be part of a hard-working team that’s passionate about delivering impactful solutions for our clients. We pride ourselves on fostering a supportive and inclusive environment where creativity thrives, and people feel empowered to make a real difference.

  • You get to work with and for awesome clients who make massive meaningful improvements to our lives here in NZ.
  • You get to work with a team of passionate people who genuinely care about delivering great outcomes for our clients and making a real difference
  • We've invested in a fabulous office that is decked out with our people's needs in mind
  • We are all looked after with amazing employee benefits including:
  • 5% employer superannuation contribution
  • 5 weeks leave after 2 years of service
  • $750 annual Rewards and Benefits subsidy
  • Weekly team food
  • Staff monthly lunch
  • 4pm Friday finish
  • Annual staff training allowance
  • You'll have fun! Somar Digital is not a stuffy, pretentious agency. We provide a relaxed environment where people can feel safe to be themselves and not be judged for it. We are a diverse bunch of peeps from all walks of life and are proud of it.

Please note, to ensure our clients receive the best possible service and value for money, Somar Digital does have a work from the office policy of 4 days out of 5.

If Somar Digital sounds like a place you would like to explore working for, then we would LOVE to hear from you. 

If you have any questions, please don't hesitate to contact Fiona Reid at fiona@somar.co.nz

Contact us

by Somar Digital

Other similar insights

There is no similar insight :/