Your Google Ad Grant Partner

The Google Ad Grant is a program that offers eligible nonprofits up to $10,000 USD per month in free advertising on Google Ads. This initiative is designed to help nonprofits promote their missions and initiatives on Google search result pages, thereby increasing visibility and driving more traffic to their websites.

With the Google Ad Grant, eligible nonprofits can receive up to $10,000 per month in in-kind advertising credit. This substantial amount allows organisations to create and manage multiple ad campaigns, targeting various keywords to reach a wider audience and support their causes effectively.

To be eligible for the Google Ad Grant, your organisation must:

• Hold valid charity status in your country (such as be registered with the Australian Charities and Not-for-profits Commission (ACNC) in Australia).
• Have a functioning website with substantial content.
• Be registered with Google for Nonprofits.
• Meet Google's Ad Grant compliance guidelines, including maintaining active engagement with the program.

Governmental entities, hospitals, and schools are not eligible for the Google Ad Grants program, although philanthropic arms of educational institutions may qualify.

Applying for the Google Ad Grant involves several steps:

1. Verify Eligibility: Ensure your nonprofit meets the eligibility criteria.
2. Register with TechSoup: Obtain a validation token through TechSoup to verify your nonprofit status with Google.
3. Join Google for Nonprofits: Sign up for the Google for Nonprofits program using your validation token.
4. Apply for the Google Ad Grant: Once approved for Google for Nonprofits, follow the application process for the Google Ad Grant, which includes setting up a Google Ads account and creating campaigns that comply with the program's guidelines.
5. Submit for Review: After setting up your Google Ads account, submit it for review to start using your ad credits.

If you need help you can reach out to the Somar Team

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The Google Ad Grant offers numerous benefits, including:

• Free Advertising Budget: Access to $10,000 per month in Google Ads credit to increase your online presence without impacting your budget.
• Enhanced Visibility: Improve your nonprofit's visibility on Google search results, attracting more attention to your cause.
• Increased Website Traffic: Drive more visitors to your website, helping you reach potential donors, volunteers, and supporters.
• Boosted Engagement: Promote your events, campaigns, and resources effectively, increasing participation and support.
• Data Insights: Utilise Google Analytics to track the performance of your ads, allowing for continuous optimisation and improvement.
• Fundraising Support: Enhance your fundraising efforts by promoting donation campaigns and attracting more donors.

No, if you want the Somar Team to help manage your Google Ad Grant there is no contract length limit.

Alternatively, if you have a limited budget we can arrange a one-off training session to get you up to speed with how to manage your ad grant successfully.

Talk to us about the Google Ad Grant