Somar Blog | Digital Agency | Wellington NZ

Five Takeaways from our AWS AI Workshop

8 April / By Somar Digital

At Somar Digital, we recently hosted an AI workshop alongside Amazon Web Services (AWS) for our client-partners, focusing on the groundbreaking potential of artificial intelligence (AI) and its applications across various business sectors. Here are five key takeaways from the event.

Read more 3 min read

An Introduction to Google Ads Character Limits

2 April / By Somar Digital

This blog delves into the character limits imposed by Google across various ad formats, highlighting the importance of concise and potent messaging in driving successful digital marketing campaigns.

Read more 4 min read

How long does Google Analytics keep data?

25 March / By Somar Digital

This article provides an introductory guide to the data retention policies of Google Analytics, particularly focusing on the latest iteration, Google Analytics 4 (GA4), and how Somar Digital can help your business leverage this tool for superior analytics management.

Read more 3 min read

5 Customer Experience Success Stories

18 March / By Somar Digital

In this blog, we discuss customer experience success stories, examining five instances where organisations not only met but exceeded customer expectations.

Read more 3 min read

Website accessibility guidelines

11 March / By Somar Digital

In this introduction to website accessibility guidelines, we will look at a few of the key accessibility standards that are worth being aware of.

Read more 3 min read

How to Add Keywords to Your Google Business Page

29 February / By Danny Courtis

This blog post outlines essential strategies for enhancing your Google Business Page's visibility through keyword optimisation, including preliminary steps, keyword research, and best practices for incorporating keywords effectively to boost local SEO.

Read more 8 min read

Agile vs Traditional Project Management

12 February / By Somar Digital

The debate between agile vs traditional project management remains a central topic of discussion among project management professionals. This article aims to shed light on the distinct features, benefits, and challenges of both methodologies.

Read more 3 min read

Collaborative Web Development: Enhancing Efficiency and Innovation

5 February / By Somar Digital

Collaborative web development involves the collective effort of designers and developers working in unison to create dynamic, user-friendly websites and applications. The process involves effective communication, transparent workflows, and client involvement.

Read more 3 min read