COVID-19 has changed the game for a lot of organisations, but at the end of the day most desired outcomes do remain the same. We’ve connected, problem solved, and delivered solutions at pace to ensure not only business continuity, but setting people up to thrive during the response and upcoming recovery phases of the pandemic.
Read more 5 min readSomar Digital and the Citizens Advice Bureau are celebrating winning two awards at the 2019 Best Awards for their work on the site www.cab.org.nz.
Read more 2 min readWhen we think about user experience, it’s usually things like “putting the user first”, “creating personas”, or “building an intuitive information architecture” that come to mind. We don’t often consider the emotions users might feel if they were hacked, as a result of using our applications.
Read more 10 min readOne of the techniques shunned by designers is making a comeback. Almost overnight, it seems that gradients are popping up in website designs everywhere.
Read more 5 min readSomar conduct fun, engaging, and efficient workshops to help better understand the needs of your organisation so that we can create purposeful user-centric solutions.
Read more 2 min readPersonas act as the voice of your user. Well crafted personas help us understand who we are building this for so that we can better meet their needs through design.
Read more 2 min readAccessibility is something we take seriously here at Somar Digital. This insight is about how we try to approach accessibility from a different angle so that we avoid focusing on just a small, niche audience.
Read more 3 min readIt's about looking at the big picture. We explore the differences between CX and UX and how both are important to the success of your business.
Read more 5 min readUnderstanding how people use your product is vital if you want to achieve high user satisfaction.
Read more 5 min readWe often get asked how we accommodate for this and how our UX approach differs from project to project. This blog discusses how we at Somar create effective digital products for a diverse range of users.
Read more 3 min read
