Plan My Walk SEO Improvements

We performed an SEO technical audit to identify any technical issues. The planmywalk.nz site was developed as a Single Page Application (SPA). Since SPAs load content dynamically without requiring a full page refresh, users enjoy a seamless, app-like experience with minimal loading times. This results in quicker interactions and smoother navigation between different sections of the site.

However, SPAs pose a unique challenge from an SEO perspective as they can lack unique URLs for different sections or pieces of content, making it difficult for search engines to crawl and index individual "pages" on the site. This can result in reduced visibility for specific content, as search engines may not understand how to access or display it within search results. These insights informed the SEO changes we proposed to MSC. Below are the key areas we focused on that would make the biggest impact on Plan My Walk’s SEO performance.

The next issue was to address the lack of unique URLs. To improve this, we made the navigation explicit by adding sub-track navigation, where different routes were appended after the track URL. This way, a URL could be understood without the need for any extra data that was previously hidden from users, crawlers, and bots.

This worked in tandem with the structured data to provide additional context and information about the content to search engines. The search engines can now better understand the relationships between different sections of the SPA to improve visibility in the search results.

Next, we optimised on-page SEO by adding appropriate H1s, H2s and H3s to properly structure the content and help Google understand what each page is about. Correctly labelling headers is important for a number of reasons including accessibility, readability and overall user experience as well as it increases the likelihood of ranking for targeted keywords on search engines.