Making sure Search Engine Optimisation (SEO) is optimised for your website is a vital part of your overall digital marketing strategy. From enhancing online visibility to driving organic traffic, SEO is the linchpin that can elevate your website's performance.
For this blog, we delve into the intricacies of a customised SEO(external link) approach, exploring what it entails, its benefits, and how specialists, like those at Somar Digital, can tailor your digital strategy for optimal results.
What is SEO?
Before delving into customisation, let's establish a foundational understanding of SEO. Search Engine Optimisation is the practice of enhancing a website's visibility on search engines like Google. This involves various strategies, including keyword optimisation, content creation, and link building. The ultimate goal is to secure a prominent position in search engine results pages (SERPs)(external link), driving organic traffic and increasing the likelihood of conversions.
What is Customised SEO?
Customised SEO takes the principles of traditional SEO a step further by tailoring strategies to meet the unique needs of a specific business. It involves a comprehensive approach, beginning with an SEO audit. This audit is a diagnostic tool that identifies any issues or gaps in your website's current SEO strategy. It scrutinises elements such as on-page optimisation, backlink profile, and technical aspects, providing a roadmap for improvement.
SEO Audit: Unveiling Opportunities
The SEO audit is the cornerstone of customised SEO. It's akin to a thorough health check for your website, identifying areas that need attention. From evaluating meta tags and keyword usage to assessing site speed and mobile-friendliness, the audit offers a comprehensive overview of your website's current SEO health and most importantly what improvements need to be made to supercharge your website’s SEO.
Identifying Issues or Gaps
Once the audit is complete, the next step is to pinpoint specific issues or gaps in your existing SEO strategy. This could range from outdated content to ineffective keyword targeting. By identifying these challenges, customised SEO specialists can tailor solutions that address your unique business needs.
Making Improvements that are Customised to Your Business Needs
Armed with the insights from the audit, the focus shifts to making targeted improvements. This could involve rewriting content, optimising meta descriptions, or revamping the site's architecture. The key is to implement changes that align with your business goals and resonate with your target audience.
What are the Benefits of Customised SEO?
Boost Organic Traffic
One of the primary benefits of customised SEO is its ability to boost organic traffic. By tailoring strategies to your business, you can attract the right audience and improve your website's visibility for relevant search queries. This not only increases the quantity of traffic but also enhances its quality, leading to a more engaged audience.
Improve Conversion Rate
Customised SEO goes beyond attracting visitors; it aims to convert them into customers. By addressing specific issues on your website that may be hindering conversions, such as a confusing user interface or lack of compelling calls-to-action, customised SEO can significantly improve your conversion rate.
Rank for Keywords Relevant to Your Business
Generic SEO strategies may help you rank for broad keywords, but customised SEO takes it a step further. It ensures that your website ranks for keywords that are not only popular but also highly relevant to your business. This targeted approach increases the chances of attracting users who are genuinely interested in your products or services.
Somar Digital: Customised SEO Specialists
For your digital marketing strategy, having a partner who understands the nuances of customised SEO is invaluable. Our team at Somar Digital are adept at crafting strategies tailored to individual businesses.
Whether you're a small local business or a multinational corporation, Somar Digital's customised SEO approach considers your unique strengths, challenges, and goals. By leveraging the latest trends and technologies, they ensure that your digital presence not only meets industry standards but surpasses them.
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Case Study: Boosting Organic Traffic for the Plan My Walk Website
To illustrate the tangible impact of customised SEO, let's explore a real-life case study. Plan My Walk is a life-saving app that helps hikers in New Zealand stay safe in the outdoors. Somar Digital designed and built the app for the New Zealand Mountain Safety Council (MSC) which included optimising Plan My Walk’s on-page SEO.
To do this we undertook a thorough SEO Technical Audit of the site and identified key areas where we could improve Plan My Walk’s SEO performance. These improvements were implemented by the Somar team and have since resulted in noticeable changes in areas such as organic traffic and keyword ranking.
Key Results:
- 170% increase in organic traffic
- 200% increase in keywords ranking in the top 3 of the Google SERP
- Went from 0 to 103 SERP features
Conclusion
When building your digital marketing strategy a one-size-fits-all approach to SEO may fall short of delivering optimal results. Instead, a customised approach to SEO offers tailored strategies that address your business's unique needs including benefits from boosting organic traffic to improving conversion rates.
For businesses and organisations looking for someone to take care of their SEO, Somar Digital’s experts are best placed to craft customised SEO that meet your business needs. By combining technical knowledge with a deep understanding of individual business dynamics, they exemplify how customisation can elevate your digital presence. Embracing a customised SEO approach becomes not just a strategy but a necessity for sustained success.
