Getting to Know Your Audience with Personas
Personas act as the voice of your user. Well crafted personas help us understand who we are building this for so that we can better meet their needs through design.
Read more 2 min readSomar Blog | Digital Agency | Wellington NZ
Accessibility is Fluid
Accessibility is something we take seriously here at Somar Digital. This insight is about how we try to approach accessibility from a different angle so that we avoid focusing on just a small, niche audience.
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Somar wins a spot on Government Web Panel
Somar Digital, a leading NZ owned digital agency, announced today they have been appointed to the new All-of-Government Web Services Panel effective from May 9th, 2017.
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Customer Experience vs User Experience | CX vs UX
It's about looking at the big picture. We explore the differences between CX and UX and how both are important to the success of your business.
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Content is King
Somar pride ourselves on great user-driven design and creating engaging digital experiences. But often it’s the content of your website that determines whether the encounter is fulfilling to the user, or frustrating.
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Sizing Projects with Scrum
We believe that the client is just as much on a journey as we are, and we would like to share a little bit of that process with you.
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Somar Wins International Web Award
Somar Digital has been recognised with a 2016 WebAward for outstanding achievement in web development presented by Web Marketing Association for the Metlink website (www.metlink.org.nz).
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How User Testing Can Improve Your Business
Understanding how people use your product is vital if you want to achieve high user satisfaction.
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How to Make UX Accessible
We often get asked how we accommodate for this and how our UX approach differs from project to project. This blog discusses how we at Somar create effective digital products for a diverse range of users.
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What is Responsive Design?
Somar are experts in responsive design, embracing digital solutions that work across all devices and technology. If you need help bringing your website into this exciting new world, drop us a line.
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